Maria Claudia Lacouture, CEO of Proexport, the Colombia tourism organization, gave an exclusive interview to LatinFlyer.com during a recent conference in New York City. |
BY MARK CHESNUT
With open skies, free trade agreements, increased investment and growing international arrivals, there was a lot to talk about during Colombia Week, which took place last week in New York City.
In this EXCLUSIVE VIDEO, we meet Maria Claudia Lacouture, the CEO of Proexport, Colombia’s organization for tourism, foreign investment and exports promotion. With a masters in Economics and Marketing from Cornell University, Lacouture has a clear vision of the potential for travel and tourism in Colombia. She speaks about tourism stats, Colombia’s biggest selling points, changes in air service and infrastructure, and an interesting marketing strategy in which Colombia partners with other Latin American nations to market to Asian travelers.
Colombia Week brought a variety of journalists, tour operators and other companies to New York City. |
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