Branded Travel Content & Copywriting to Make Your Business Soar
If you’re looking for fresh ideas and even fresher content to build your business, you’ve come to the right place. With some 30 years in the business, I specialize in custom and branded content for the travel industry — including advertorials, website copy, e-newsletters, trade webinars, onsite convention reporting, to name a few.
I’ve worked with some of the biggest names in the travel industry (including the tourism, hospitality, airline, meetings and incentives segments). I served two freelance stints with American Express Custom Publishing, nearly two decades as content writer for IPW, the U.S. Travel Association’s annual conference, and nearly nine years as a full-time editor and writer at Northstar Travel Media, the nation’s largest travel trade publisher.
Here are some examples of what I can do for your business:
Custom Content & Branded Travel Content
When the Los Cabos Tourism Board and Northstar Travel Media, the nation’s largest travel trade publisher, needed to create multi-platform copy and engaging content to spark renewed interest in the destination, they hired me — and I continue to produce high-quality custom content for both organizations.
Content Management
When American Express Custom Publishing needed a seasoned editor and project manager to handle content and deal with writers for its Travel Insights Website (for its top-level Centurion “black card” members), they hired me. Twice.
On-site Event Content
For nearly two decades, I worked with the U.S. Travel Association, producing strategic content for the IPW Daily, to promote and support the nation’s largest international tourism convention. And when the World Travel & Tourism Council needed a writer to create attention-getting, up-to-the-minute on-site content at its first-ever Americas Summit, they hired me, too.
Targeted Messages
When Orbitz Worldwide needed fresh, concise online content to drive traffic and build sales in the business travel sector, they hired me (the articles I wrote my initial one-year gig, in fact, consistently ranked among the most-viewed original content on the entire site, according to editors).
Web Copy
When the owner of the tour operator Out in Colombia needed a website refresh with a unique voice, they hired me to write copy to engage potential customers.
Public Speaking
I’m well versed at making presentations for industry insiders as well as consumers. I’ve moderated and participated in panels at a number of travel and journalism conferences and workshops, including the New York Times Travel Show, TravelAge Magazine, The Learning Annex, Passport Magazine, the National Lesbian & Gay Journalists Assocation and the International Conference on Lesbian and Gay Tourism. I’ve done voiceover work for major agencies in New York City. And I’ve also been quoted and interviewed in a variety of media, including Air Transport World, PBS’s “In The Life,” Detroit Free Press, San Francisco Chronicle and other daily newspapers nationwide.
Want to See What I Can Do for You?
Contact me by email (MarkChesnut @ outlook.com)